In the realm of homebuilding construction, though residential architectural renderings are predominantly used to pre-sell housing projects during the post-design phase, there are other key facets to it that are often overlooked. The residential project stakeholders use different forms of architectural visualisation to serve distinct needs. On the one hand, homebuilders may use low-detail birds-eye rendered views and other perspectives to study how the essential components of a project relate to its context. Alternatively, building companies may partner with AEC visualisation firms providing photorealistic architectural 3D rendering services to create high-detail fly-through animations of the project’s exteriors and interiors complete with surroundings, furniture, wall textures, natural/artificial lights and fixtures.

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